Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
The New York Times Best Seller "Renegades Write The Rules" by Amy Jo Martin.
Your copy will be personally signed by Amy Jo.
Renegades Write The Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons. This book shows you how you can follow their lead and unleash your inner Renegade on social media and beyond.
Author Amy Jo Martin, founder of Digital Royalty and Why Not Now? is the woman who pioneered how professional sports and celebrities integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.
- Reveals the winning strategies for using social media to achieve dramatic results
- Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity
- Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization
- Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives
The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.